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Iva Soldo Thursday, August 17, 2017

Case Study: How Vipnet's Fired Up Pannonian Challenge on Snapchat for Generation Z

As we have already written for Netokracija, despite the skepticism of many Croatians when it comes to Snapchat, this social network still seems to be very "cool". On Snapchat, one one can collect fires (fire emojis that appear when one has a constant interaction with the other user), and simply be himself or herself, watch interesting and dynamic content in the vertical format - which makes it easier to build a digital influence and leave mark in the digital world (yes, even though the content is not publicly exposed!). This superpower of Snapchat was used for Pannonian Challenge festival, which was held in June in Osijek. What we have achieved and why we decided to do it on Snapchat and not on Instagram - find out right here.

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Ena Valentina Derek Thursday, June 8, 2017

Your Guide to Creating High - Converting Instagram Stories Ads

Instagram Story Ads are here! In January, Instagram launched full-screen ads for Instagram Stories only to 30 selected brands, although it was only a matter of time before it became available for all businesses worldwide. Whether in a single image format or a 15-second video, they appear between Stories on Instagram and take up the full screen, providing a more fulfilling experience for the viewers. If you have experience with advertising, you’ll know that you can’t choose which Instagram Stories will feature your ad. Okay, enough talking, it’s time to guide you through creating a high-converting Instagram Stories Ads!

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Gorana Blagus Wednesday, March 1, 2017

Why Your Follow/Unfollow 'Strategy' Is Irritating Your Customers

You're following me. Now you're not. Oh, now, again, you do. OK, now you don't. Then, here you are again. So, what's it gonna be in the end? Shoutout to all Instagramers who have been victims of follow/unfollow strategy! Raise your hand if you have been irritated by this, lately, so popular method!

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Ena Valentina Derek Saturday, January 7, 2017

15 Things I've Learned in 2016 as Marketing Intern

Who is excited about a fresh new start? An end of a year significates a new beginning for all of us when it comes to making new goals and plans. But still, it’s important to reflect on the past year, all the ups and downs from which we can learn valuable lessons that will make us even more successful in the upcoming 2017. So, keeping that in mind, I made a list of 16 things I have learned in my one-year-and-a few-months experience as digital marketing intern at Bamboo Lab.  Let the countdown begin! ;)

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Gorana Blagus Saturday, October 15, 2016

Here's 5 Ways to Use Snapchat in Marketing Today

Just after people have stopped whining about how they don’t have and don’t know how to gather a reasonable amount of friends on Snapchat, as required by human nature, a new problem arose - In which occasions and for what purpose should I use and create content on Snapchat?

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Iva Soldo Tuesday, September 20, 2016

Case Study: A Barbecue Calculator For The Future Barbecue Masters - PIK's Buyers

Do you need a perfect barbecue with the right choice for exactly your number of guests? PIK Barbecue Calculator is exactly the app that helps its users, PIK’s future buyers, with the organization of a perfect barbecue party. PIK Barbecue Calculator solves the barbecue problems with an algorithm that analyses how many guests you have over, what they love to eat, and a hundred little details that bother every real grill master.

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Ena Valentina Derek Saturday, August 20, 2016

Instagram Stories: Complete Guide on How Small Businesses Can Win on Instagram

With all the fuss going around Instagram’s new feature Instagram Stories and its "copy/paste" similarities with Snapchat, you may find yourself doubting which option is better for your business needs. Of course, there are slight differences, but as one would say, the devil is in the details. Knowing that, you have to make the decision based on what would bring the optimal results concerning your brand awareness.

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Iva Soldo Thursday, August 18, 2016

Why Snapchat Will Reach The 'Kids' That Instagram Stories Never Will?

There is no doubt that Snapchat will still be interesting to the kids, despite Instagram's  effort to copy parts of it in a more powerful insta-unity. What is that that Snapchat still offers not only to its customers but also to us as digital professionals? Creative ads, new media, exclusive access? Why will we in 2017 – more and not less, use 'snap' in a professional way?

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Bernarda Amidžić Sunday, August 14, 2016

What Do You Need To Know Before You Start Using Instagram for Business?

Since the last June Instagram has reached half a million active users and is still growing. This growing number, as the company says, is due to constant changes they make and we have to agree that the app is very different from the first version that was launched in 2010. Recently, Instagram announced they are unveiling new business profiles for its business users which feature a Contact button, access to analytics and ability to run Ads directly within the app.

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Iva Soldo Saturday, August 13, 2016

Instagram Stories Against Snapchat: Why This Is Not Zuckerberg’s Insta-victory?

Exactly at the time when Snapchat began to mature as an app and domestic brands started actively using it - an insta surprise arrived! Instagram introduced Instagram Stories – Snapchat's unique feature which makes the core of the application itself. Today, Instagram stories can be used by 300 million daily active users, already present on this platform. Is this the end of Snapchat's growth and also in Croatia and its region? Oh, snap – it's not!

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