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Iva Soldo Thursday, August 17, 2017

Case Study: How Vipnet's Fired Up Pannonian Challenge on Snapchat for Generation Z

As we have already written for Netokracija, despite the skepticism of many Croatians when it comes to Snapchat, this social network still seems to be very "cool". On Snapchat, one one can collect fires (fire emojis that appear when one has a constant interaction with the other user), and simply be himself or herself, watch interesting and dynamic content in the vertical format - which makes it easier to build a digital influence and leave mark in the digital world (yes, even though the content is not publicly exposed!). This superpower of Snapchat was used for Pannonian Challenge festival, which was held in June in Osijek. What we have achieved and why we decided to do it on Snapchat and not on Instagram - find out right here.

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Monika Čivić Friday, August 11, 2017

How to Start Designing for Web with This Easy Inkscape Insider

Have you always been interested in graphic design but never had a chance to get the right tool? If that's the case, you probably haven't heard of an amazing application called Inkscape. What is it and how to use it? Is it a good free alternative to more expensive graphic design software? How to use its basic tools or create grid layouts, mockups, and various UX/UI elements? Let's find out together! :)

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Ena Valentina Derek Thursday, June 8, 2017

Your Guide to Creating High - Converting Instagram Stories Ads

Instagram Story Ads are here! In January, Instagram launched full-screen ads for Instagram Stories only to 30 selected brands, although it was only a matter of time before it became available for all businesses worldwide. Whether in a single image format or a 15-second video, they appear between Stories on Instagram and take up the full screen, providing a more fulfilling experience for the viewers. If you have experience with advertising, you’ll know that you can’t choose which Instagram Stories will feature your ad. Okay, enough talking, it’s time to guide you through creating a high-converting Instagram Stories Ads!

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Bruno Bušić Tuesday, April 25, 2017

How to Lead and Why Teamwork Should be The Cornerstone of Every Company

While group of people making a company may be technically supreme, not working as a team will leave them dragging behind competitors. These are the five most common problems teams and their leaders run into.

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Gorana Blagus Wednesday, March 1, 2017

Why Your Follow/Unfollow 'Strategy' Is Irritating Your Customers

You're following me. Now you're not. Oh, now, again, you do. OK, now you don't. Then, here you are again. So, what's it gonna be in the end? Shoutout to all Instagramers who have been victims of follow/unfollow strategy! Raise your hand if you have been irritated by this, lately, so popular method!

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Boris Rauš Friday, January 20, 2017

How to Motivate the Best Team Members According to Uncle Freddie and I

Every  good team leader knows that success of the team as a whole lies in the ability of the team's execution. But what is needed for the best team execution?  Talent? Of course, every team needs to have a talented core that naturally knows how to excel in the designated task set in front of them. But as Tim Notke said first (yep he said it before Kevin Durant) “Hard Work Beats Talent When Talent Doesn’t Work Hard”

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Gorana Blagus Saturday, January 14, 2017

This is How Authentic Snapchat Shook Digital Marketing in 2016

At the beginning of the 2016, nobody was taking Snapchat seriously - “another app trying to compete with Facebook”; “sexting app”, “the app for kids” - was how Snapchat was called. Snapchat’s ephemeral nature deceived many that it is, in its nature, just another ephemeral fad.  

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Ena Valentina Derek Saturday, January 7, 2017

15 Things I've Learned in 2016 as Marketing Intern

Who is excited about a fresh new start? An end of a year significates a new beginning for all of us when it comes to making new goals and plans. But still, it’s important to reflect on the past year, all the ups and downs from which we can learn valuable lessons that will make us even more successful in the upcoming 2017. So, keeping that in mind, I made a list of 16 things I have learned in my one-year-and-a few-months experience as digital marketing intern at Bamboo Lab.  Let the countdown begin! ;)

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Mislav Kvesic Thursday, December 22, 2016

Navigate Through Virtual Rooms With JavaScript

This is the second part of my first blog where I have written about Presenting Your 360 Panorama Images With JavaScript. It's time to show you how to navigate through virtual rooms with JavaScript. This part is a bit more advanced but we'll guide your through it step by step. :)

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Gorana Blagus Wednesday, December 7, 2016

How To Survive New Age Tech-Consequences

Welcome to the 21. century - the era of a sedentary life - and when I say sedentary, I’m talking about our natural habitus these days - sitting in front of the computer 24/7.

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